Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan

Price: $22.00
(as of Apr 24, 2026 16:52:29 UTC – Details)

From the manufacturer

So Silver Purple Toning System for Neutralizing Yellow Tones Purple Shampoo

Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Toning Conditioner

Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask

Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.

Toning Spray

Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

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Customer Reviews

4.5 out of 5 stars 46,996

4.4 out of 5 stars 33,520

4.7 out of 5 stars 3,249

4.6 out of 5 stars 10,720

4.5 out of 5 stars 5,817

4.6 out of 5 stars 2,420

Price

$22.00$22.00

$22.00$22.00

$22.00$22.00

$22.00$22.00

$22.00$22.00

$22.00$22.00

Hair Type

Blonde, Silver, Grey Hair

Lightened Brunette Hair

Dry, brittle hair

Frizzy, Unruly Hair

Limp, Fine Hair

Curly & Coily Hair

Benefit

Neutralize Yellow Tones

Neutralize Orange Tones

Hydrate and Moisturize Hair

Add Volume

Add Volume

Preserve Curl Pattern

Key Ingredient

Purple Pigments

Blue-Violet pigments

Avocado & Hyaluronic Acid

Protein

Protein

Manuka Honey

Formula

Color Depositing

Color Depositing

Vegan

Silicone Free

Silicone Free

Silicone Free, Paraben Free

Usage

Leave In, Wash, Tone

Leave In, Wash, Tone

Wash, Prep, Style

Wash, Prep, Style

Wash, Prep, Style

Wash, Prep, Style

Which hair type is So Silver best for?

So Silver is great for all hair types to neutralize any yellow tones in colored hair.

What hair colors is So silver best for?

So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.

What is the beneficial ingredient in So Silver?

Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.

How often should I use So Silver?

So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.

So Silver looks different than what I’m used to seeing. Why is that?

We updated our packaging! Same great formula, with a new modern look.

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.9 x 1.9 x 8.1 inches; 9.6 ounces
Item model number ‏ : ‎ P23093
UPC ‏ : ‎ 884486228055
Manufacturer ‏ : ‎ Matrix
ASIN ‏ : ‎ B00FZSB0Y2
Best Sellers Rank: #2,246 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #60 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (46,996) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair
Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash
Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones
Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse
So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning)